Source: Digital Money Times, originally published on .
THE SITUATION NOW
Digital advertising billboards are generally considered to create the biggest impact for broadcast advertising. The digital out of home (DOOH) advertising space is presently controlled by the big advertising agencies. However, the platforms that exist are slow and inefficient. It seems that only the big brand names have the money to afford placing the ads – the small advertisers find it difficult and the micro companies almost impossible.
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